Development Plan

A Plan which builds on current and past achievements and further develops our club.

Glenhuntly Athletics mission statement:

Glenhuntly Athletics is an athletic and physical recreational club, providing highly rewarding  competitive,  participative and social opportunities to people of all skill levels and ages. We are  a  member  club  of  Athletics  Victoria and compete  in  both  summer  and  winter  seasons.   During the summer  we  compete  at our home track, Duncan Mackinnon Reserve in Murrumbeena.

What is the Club Development Plan?

It is similar to a training plan. It identifies the future direction in which the club members want to develop the club. It also identifies in broad terms how we want to get there. 

Why do we need a Club Development Plan?

We are already a successful club, so why do we need a Club Development Plan? The reason in a word is change.

The world around us is changing very rapidly. Over the past five years the membership of Athletics Victoria has declined. Our club has managed to defy this trend and maintain our membership levels. Nevertheless, we must take notice of the general decline in interest in our sport by the community, and understand the reasons so that we can design programs to combat this decline and encourage more people to share the enjoyment of athletics and related activities as a member of the Glenhuntly Athletic Club.

The reduction in interest in athletics is due to a number of factors. These include the changing nature of work whereby a greater percentage of the workforce is working in part-time jobs often at times which prevent participation in club athletics on the traditional Saturday afternoon and the growing prominence of "hype" sports such as basketball which attract young persons at the expense of more traditional sports such as track and field.

Another factor influencing membership of athletic clubs is that there are more leisure and recreation choices available to people now than there were say 10 years ago. This means that our sport of track and field, cross country, road and race walking is competing for participants and members with an increasing number of alternative sports and recreation activities. What is our market?

We are in the sport and recreation market within Victoria. This market is big. There are 3.5 million Victorians over the age of 15. Surveys indicate that 2.7 million of these people participate in sport and recreation of some sort.

The survey also indicates that 1.5 million (43%) of these people walk for exercise, 487,000 (14%) swim and 235,000 (7%) jog or power walk. However, only 4000 belong to an Athletics Victoria member club. That is only 0.15% of the 2.7 million adult Victorians who participate in Sport and recreation belong to an Athletics Victoria member club. 7% or these people belong to our club.

Our Challenge:

Our challenge is to see if we can improve and extend our services, as a provider of athletic experiences, to club members and the community and capture a greater share of the sport  and recreation market.

Our Club Mission:

To help focus our activities to meet this challenge we designed a club mission (or purpose) statement.

After much discussion with club members we developed the following mission statement of the Glenhuntly Athletic Club:-

As a voluntary athletic and physical recreation club we provide highly rewarding competitive, participative and social opportunities to people of all skill levels and ages.

The new direction for the club in this statement is to see if we can provide a more diverse range of athletic recreational services thus attracting more people to our sport. For example recreational walkers. Also the mission identifies an intention to further market our club as a provider of quality athletic services to all people regardless of age, gender, ability or disability and in a way which maximises competitive as well as social enjoyment.

What are the major steps in the Plan?

Following an in-depth analysis we identified 9 key development areas for attention over the next two years. These are:-

1.   Promotion of the club

Improving the image and public awareness of the Glenhuntly Athletic Club as a high quality service provider of athletic and physical recreational activities.
2.   Acquiring a clubhouse
Acquiring a recognisable home base or club house for members with easy access and convenience to club members.
3.   Availability of coaching
Developing a structured coaching service to members and consumers of athletic and physical recreational experiences.
4.   Securing strategic external alliances
Securing alliances with other clubs and organisations in the community which are compatible with our mission.
5.   Developing a school based network
Designing and implementing relationships with schools and key teachers involved with sport in the Glen Eira and wider school community.
6.   Achieving athletic program diversity
Researching the athletics and physical recreational needs of the local and wider community and designing club athletic and physical recreation services to meet those needs.
7.   Involving the club in the community
Seeking closer ties with the community of Glen Eira and supporting the recreational programs of the Council, Business Corporations and community recreational groups.
8.   Maintaining existing programs and services
Maintaining existing programs and services provided by the club whilst working on programs under the other key development areas.
9.   Broadening the club revenue base
Using the opportunity provided by promoting the club and improving the quality of our athletics and physical recreational services to broaden the sources of revenue to the club and increase club revenue.
  How will we implement the plan?

A steering committee chaired by the president Mr Bob Welsh and consisting initially of :-

Max Binnington 
Fran McNeill 
Pan Noden 
Julian Paynter 
Faye Wells
will provide support to a series of project teams consisting of club members who will work on each key development area.

  Which key development areas will we tackle first?

The following key development areas will receive priority attention in the first year of the plan.

Although we will commence programs for each key development area this year we expect and accept that it will take some time to build up full momentum. We would also expect that the programs may be amended and expanded over time and in effect be an ongoing part of our club.

  • Promotion of the club
  • Acquiring a clubhouse
  • Securing strategic alliances
  • Developing a school based network
  • Maintaining existing programs and services
  • Broadening the club revenue base